Hint: With Product Pages being rolled out to more industries and groups attached to them building communities will play in the future. ![]() Be sure to engage and respond to your community either in the comments or by the newly rolled out feature " Commenting as your Company Page". ![]() It can be an ecosystem that covers suppliers, buyers, clients, peripheral services and users.īuilding a community does take time but it moves your followers away from being commoditised to being highly valuable brand ambassadors. They are an opportunity for you to bring together a niche B2B community that interacts with your employees. LinkedIn Pages are not a one way broadcast. LinkedIn Pages for Building a B2B Community Hint: Good for Business Show episode "Building Employee Advocacy Communities" featuring Danielle Guzman can be found below or podcast here. Some people work best behind the scenes, others will require LinkedIn training (check out our Good Trading Co LinkedIn Masterclass) and some will gladly creat and engage. You need to meet your employees where they are at and everyone will be different. When was the last time you did something just because you were told? Most likely never. Build Employee Advocacy Program for Your Team on LinkedInīefore you go jumping to make all of your employees engage with Company Page posts, stop and think.
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